Meetings and event technology provider, Cvent has announced the agenda for its two-day online Cvent CONNECT Europe event on 10 and 11 November.
The key themes and topics for discussion at this year’s conference include virtual and hybrid events, transient business recovery, event programme and event marketing strategies, hospitality and travel trends, and delegate safety, security, and privacy.
“Given the current environment, we wanted to make our event accessible to anyone looking to enhance their careers and grow their business. By the end of the conference, we hope all attendees will feel empowered with the tools and information they need to take the necessary steps to help them not only survive but thrive in 2021,” Cvent vice president of European sales, Jamie Vaughan said.
Session highlights include:
- In-Person and Online: How to Plan for and Manage your Hybrid Events: Due to the realities of continued health and safety concerns, travel restrictions, and corporate travel budgets, most event professionals agree that hybrid events will play a critical role in 2021 event programmes. This session looks at how to create a singular event with two distinct experiences (both virtual and in-person) through content, community, and technology.
- What Venues Need to Know to Host Successful Hybrid Events: A new Cvent survey reveals what event organisers across Europe expect from venues when planning and managing a hybrid event. Hoteliers also share their perspective on how to accommodate changing needs to win hybrid MICE business.
- Safer Meetings: How Event Organisers & Venues Make Them Happen: This session tackles how venues can reassure event organisers, deliver safer meetings, and how today’s vital technologies will aide collaboration in delivering a successful delegate experience.
- The Top 3 Issues Facing Corporate Planners Over the Next 3 Years: ICE, the In-House Corporate Events community, in collaboration with Cvent, will launch their annual Benchmarking Research on 11th November. During this session, Anita Howard, Founder and Director of ICE Awards and ICE, will present the top three findings of the research which includes: running virtual events and best practises, sustainability and implementation and use of metrics when running events.
- Improving Lead Performance and Conversion: The Event Opportunity: In-person, virtual and hybrid events generate thousands of valuable touchpoints, providing powerful insight into delegate interests and preferences. Designed for marketers, this session explores how to programmatically capture event activity, create actionable engagement scores, and integrate these insights for better marketing funnel performance.
- The Event Industry Stands Together in 2020 – Are Policymakers Responding?: Events industry associations have worked tirelessly to lobby and inform government policy with data and information to ensure the survival of the ‘organised gatherings’ supply-chain. In the UK, they’ve largely been ignored by Westminster, whilst across mainland Europe it appears the opportunity for events may be opening up. So, where does this leave us for the immediate future? Three event industry associations are invited to discuss the issue.
To register or to learn more, visit the Cvent CONNECT Europe Virtual website.