Zoom plans to break into the conferences and events industry this summer with a new all-in-one platform: Zoom Events. It will combine the existing Zoom Meetings, Chat and Video Webinar features into one platform and enable event organisers to produce ticketed, live events for audiences of any size.

It will provide users with a central place to host conferences, events, online brand experiences, product launches and team-building activities. 

The integrated ticketing system will allow users to customise the ticketing and registration process as well as control access and billing from one portal. It will also provide statistics on factors such as registration, attendance and revenue. 

Zoom’s chief product officer, Oded Gal said:  

“We know that people are looking for flexibility in how they attend events in the future. The hybrid model is here to stay, and Zoom Events is a perfect solution for our customers who are looking to produce and host customer, company, and public events with an easy, yet powerful solution 

“This is another way we’re helping customers scale to meet consumer demands and the evolving virtual and hybrid landscape.” 

Source: M&IT

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