Two Edinburgh events companies have been selected to deliver the setpiece events heralding the opening of the new Queensferry Crossing.
GSI Events – a specialist in mass participation events such as the Edinburgh Marathon – has been chosen to deliver the ‘walk the bridge’ events on Saturday and Sunday after 50,000 responded to a public ballot for places.
And Unique Events – which has produced the likes of the annual Hogmanay street party in the capital – will organise the ‘royal event’ on Monday, which will see the Queen open the bridge formally, 53 years to the day after she opened its predecessor the Forth Road Bridge, Transport Scotland has confirmed.
A marketing toolkit has also been put together by VisitScotland, which will allow destinations to capitalise on the new £1.35bn Queensferry Crossing, which opened to vehicles today.
The national tourism agency has compiled a central resource which tourism companies, hotels, event planners and visitor attractions will be able to use to attract new business.
As well as a selection of stunning images and footage, the toolkit includes content for social media posts, newsletters and factsheets.
VisitScotland has also published a blog offering top tips to amateur photographers on the best angles to capture the incredible new structure, which joins the existing road and rail bridges spanning the Forth river.
Malcolm Roughead, Chief Executive of VisitScotland, said: “As we celebrate the 2017 Year of History, Heritage & Archaeology, the official opening of the Queensferry Crossing marks a historic moment as Scotland becomes the world’s first destination to have three bridges spanning three centuries in one stunning location.
“The completion of this remarkable Scottish trilogy is a great opportunity for tourism, and our industry toolkit and photography guide will help businesses to take full advantage of this remarkable feat of engineering.”
Economy Secretary Keith Brown said: “This toolkit will be warmly welcomed by visitor attractions and others as a simple yet effective way of promoting this magnificent structure.
“We’ve already seen some stunning images of the latest addition to this wonderful setting and it’s important to build momentum ahead of the Forth Bridges tourism strategy launch later this year.”
The picture featured was taken by tourism officer John Murray at Fife Council who attended the illumination of the bridge on Monday night.
The toolkit can be seen at:
www.visitscotland.org/business_support/advice_materials/toolkits/queensferry-crossing.aspx
To view the blog, go to
www.visitscotland.com/blog/attractions/forth-bridges-view-points/
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