Cvent, a market-leading meetings, events, and hospitality technology provider and Zoom Video Communications, Inc. have announced that the two organisations would team up to power hybrid events. Organisations that are already working with the Cvent platform for in-person events will soon be able to integrate with Zoom Events to deliver an engaging and impactful end-to-end hybrid experience. This combined solution can be seen first-hand at Zoomtopia, an event powered by both Zoom Events and Cvent technologies. Organisations may leverage the same capabilities used at Zoomtopia through Cvent’s App – soon available in the Zoom App Marketplace – that supports Zoom Meetings, Zoom Webinars, and Zoom Events.

We recognise the value Cvent brings as a long-time leader powering in-person events around the world,” said Steven Li, ISV Sales and Strategy Leader at Zoom. “Zoom has always been a company built to connect and bring people together, which is why we are excited to team up with Cvent so that our customers can seamlessly tap into our best-in-class platforms to deliver more dynamic and impactful hybrid events.”

In today’s event environment, an organisation’s Total Event Programme includes a blend of in-person, virtual, and hybrid events to maximise attendee engagement, reach and overall programme impact,” said Cvent CMO Patrick Smith. “But without the right technology partners, organisations often struggle to effectively manage and execute their more complex hybrid experiences. As a leading communications platform, Zoom recognised this area of opportunity, and we’re excited to work with Zoom to help our mutual clients deliver world-class hybrid experiences.”

Cvent is supporting the in-person experience at Zoomtopia 2022, Zoom’s global hybrid conference.