IBTM has officially announced the appointment of Nicole Ci as Event Manager for IBTM China, one of Asia Pacific’s leading industry trade shows and gateway to the region’s burgeoning meetings, events and incentives market.

Nicole has eight years’ experience in the events industry in China, most recently as Project Manager for the China Children’s Book Fair, with responsibility for both B2B and B2C. Before that, Nicole worked on various shows including CIMES (China International Machine Tools Exhibition) and Aluminium China as Marketing Manager.

Shane Hannam, Portfolio Director, Reed Travel Exhibitions, said: “We are delighted that Nicole has joined us as Event Manager for IBTM China. The event has grown significantly in recent years and we have no doubt that, with Nicole’s experience and professionalism, she will lead the event from strength to strength. We look forward to another successful edition of IBTM China in September.”

IBTM China, which takes place in Beijing on September 12-13 this year, is the number one event for the region’s MICE industry, gathering over 5,000 global meetings industry professionals together for two days packed full of pre-scheduled business meetings.

The event uses IBTM’s bespoke ‘matchmaking’ software to provide each Hosted Buyer with a pre-arranged schedule of meetings to ensure that buyers only meet with people with whom there’s a great chance they’ll do business.