Edinburgh’s International Conference Centre marked its 25th anniversary this week reporting record annual results for 2019. Revenue in the year to 31st December 2019 was £12.6 million with profits at £1.5 million which is a fantastic achievement for Marshall Dallas and his team who have been marketing Edinburgh (and Scotland) worldwide without the backing of a regional Convention bureaux.
Almost 3,500 events have been held at the EICC in the last 25 years with total delegate numbers standing at 1,475, 89. The EICC’s Atrium and Lennox Suite, which doubled capacity, were opened in 2013, the same year in which the EICC welcomed its millionth delegate.
EICC CEO Marshall Dallas said: “2019 was our best ever year, and we came into 2020 with a record number of events on our books before the Covid-19 pandemic forced us to close the venue in March. We continue to take bookings for 2021 and have recently secured a number of major conferences for next year which we will be announcing in the near future.
We, of course, remain circumspect about business activity in light of prevailing conditions, however we have focused our efforts on implementing extensive health and wellbeing measures in readiness for safely welcoming delegates back to our venue.”
In May, the EICC launched a new online events platform, Make it Edinburgh Live, which was created to enable the venue team to run conferences and events entirely online or via a combination of online and in situ. In turn, significant investment has been made this year in both technology and related training across the team at the EICC.
Marshall Dallas continues: “What has been a hopeful prospect during the pandemic is that we have developed a market-leading online events platform that has enabled us to stage conferences which have a greater global reach for audiences around the world. When we combine this in a hybrid scenario once delegates return to the venue, we believe we’ll have one of the best offerings of any conference centre worldwide.”
“We also know that the business events sector, which is valued at around £35 billion across the UK, will be an important driver in helping to reboot the Scottish economy.”