Davies Tanner  the PR and communications agency for exhibitions, trade shows, events, venues, hotels and destinations, which includes  the specialist brands of DT, The Audience and The Business of Events, has today announced that Tracy Halliwell MBE, will join the agency as Non-Executive Director and Special Advisor, effective 01 October 2026.

Tracy joins Davies Tanner having spent 20 years developing London’s reputation as a leading destination for tourism and events in her role as Director of Tourism, Conventions & Major Events at London & Partners.

Tracy’s expertise and connections will support the agency as it continues to grow its sector-leading offering and reach across communications, public and corporate affairs and industry and stakeholder engagement.

Commenting on the news, Robert Wright, Managing Director of Davies Tanner, said: “We are very excited to have Tracy join us in an advisory role as we continue to strengthen our senior team and further develop our offer for clients. Tracy brings with her decades of expertise across the business events and tourism market, along with an exclusive perspective on developing London as an events driven destination.

“In addition, having known and worked with Tracy for very many years, her connections across the public sector, and the wider global business events community, will prove invaluable as we support our clients going forward, particularly in areas such as advocacy, destination promotion and industry engagement.

I’ve known and admired the Davies Tanner team and the work they do for many years”, said Tracy Halliwell, MBE. “Their reputation for delivering impactful strategic campaigns, industry advocacy and their passion for building a sustainable future for the business events economy, in the UK and internationally,  aligns perfectly with my own focus and I look forward to supporting their continued growth and influence.

Davies Tanner is the UK’s leading specialist PR agency for the business events sector, with a 30-year history of supporting venues, hotels, events, trade shows and destinations around the world to grow their brands, build their reputations and reach the audiences that matter.