The Meetings Industry Association (mia) has appointed Kerrin MacPhie as chief executive following Jane Longhurst’s retirement.

Kerrin, who commenced the new role spearheading the mia last month, brings a wealth of business meetings and events experience having previously held senior posts in destinations, associations, hotels and convention centres as well as a number of voluntary board positions across the sector’s national and international associations.

Joining from VisitBritain/VisitEngland, where she has held the role of head of business events since 2017, Kerrin will be building upon Jane’s legacy championing the sector and realising the mia’s ambitious future plans.

Jane Longhurst, former chief executive of the mia, said: “I am delighted to have handed over the baton to Kerrin, who I have no doubt with her boundless passion, enthusiasm and knowledge of the sector will be able to successfully lead the mia and the wider industry as we strive for recovery and beyond. It has been a huge honour serving as mia chief executive over the last 18 years and I will be truly excited to see the association’s future strategic vision coming to fruition under Kerrin’s expert leadership.”

Kerrin MacPhie said: “As the meetings industry begins the road to recovery from Covid-19,  I am thrilled to have taken over as chief executive at such a pivotal and exciting time for the industry. Throughout the last 18 months the mia has played a relentless and crucial role supporting the sector while lobbying and being a trusted advisor to government – it is essential that this work continues and evolves into the future. It has already been a busy few weeks in the role with lots of exciting initiatives planned that will build on Jane’s legacy and benefit our members, partners and sponsors.” 

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