On Wednesday (30th July 2021) event sustainability group isla launched proseed: the event industry’s first universal framework for delivering sustainable events.  

The framework was launched in front of the industry at a special seminar today, with the support of isla’s 72 strong membership, including Channel 4, Amplify, Brandfuel, Imagination and Church House Westminster. 

Labelled as a ‘gamechanger’ for the industry, proseed is a free tool packed full of information, guidance, resources and actions, empowering event teams to deliver sustainable events with a positive impact. 

Anna Abdelnoor (Co Founder, isla) commented: “Sustainability can feel like a complex topic and maybe people find it difficult to know where to start. proseed solves that by being clear, action-focused and practical. Our objective is to clarify while being action focused and practical.” 

proseed will be delivered across the industry, focusing on being: 

  • Clear: It explains very clearly why issues like food waste and energy management are important and what you can do to tackle them. 
  • Action-focused: It provides easy to follow checklists for these areas so you can take action straight away. 
  • Practical: For organisations that want to take it a step further, for a small cost it provides template sustainability policies and action plans for each area, which can be amended for any event. 

Anna Abdelnoor continued “Both our members, and the wider industry, have consistently asked for a way to benchmark sustainability performance, because tracking and comparing progress is crucial to making improvements. proseed provides that as an easy to use resource and is being developed to include a scoring system which will provide transparency and accountability across a full event life cycle.” 

Sean Stanley (Channel 4) said “At Channel 4 we’ve committed to becoming net zero carbon by 2030. proseed is incredibly useful for us because it allows us to translate our climate goals into practical steps that can be implemented by all our event agencies and suppliers, helping us to make the progress we have committed to.” 

For further information visit www.proseed.events