More than a ticket – Skiddle celebrates anticipation ‘freedom day’ brings across the uk 

The ticket retailer Skiddle have launched a spoken word video campaign as live events return.  

To celebrate the long awaited return of events without COVID-19 restrictions (19th July in England, 9th August in Scotland) Skiddle has released its new campaign video, showcasing all the key moments & emotions people have missed as a result of the pandemic. The anticipation, the crowds, the burger queues, and most importantly the emotion of coming together in that special moment.  

The video includes photography provided by Robin Hill, Jen Amelia Veitch and Sebastian Matthes, and a poetic voiceover from Thom Rylance, vocalist and guitarist from Northern band, the Lottery Winners.  

The campaign, set to run for three weeks from 12th July, will be visible across digital and OOH channels, including social media and billboards across the UK.  

Richard Dyer (Co-founder, Skiddle )said: “Words simply cannot describe how much excitement there is ahead of Freedom Day. Having worked in the events industry for over 20 years, demand has never been higher. For many, it’s been a long time coming and we wanted to mark the occasion with a true celebration of not just events themselves, but everything that comes along with it – the sticky floors, the laughter, being in a crowded field, dancing with mates and so much more. 

“Thom is an artist who we’ve supported for a while and we couldn’t be happier with his spoken word piece for this video. He’s captured that indescribable feeling of being at a live event so perfectly, and we want to thank him for working with us on this campaign – his words truly brought our vision to life.”

Whilst the campaign has been created to celebrate the positivity of live events taking place once again, Skiddle is also using its platform to raise awareness of what has been a turbulent 15 months for the industry. 

Richard continued: “We want this campaign to be a celebration of live events, but we also want to highlight the uncertainty, doubt and struggles the industry has faced as a result of the pandemic. We’ve seen first-hand how much resilience it takes, with many of our peers having had to adapt to an entire new way of working to continue to carry out the work they do – it hasn’t been a pleasant journey for anyone, particularly for artists, talent and those just starting out in the industry.    

“This campaign is dedicated to everyone who has struggled, physically and mentally, and came through the other side. It’s a well-deserved celebration and our way of giving back and saying, ‘well done for getting through it, now it’s time to party!’.

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