Johnnie Walker Princes Street, the most eagerly anticipated new visitor experience in Scotland, will open on 6 September 2021. Tickets will be available to buy on Monday 2 August from 1pm.
The experience will be hosted across eight floors of the 71,500sq ft iconic building in the heart of Edinburgh’s West End.
Visitors will experience an immersive journey through the 200-year old history behind the world’s best-selling Scotch whisky and will be offered world-class food and drink.
Guests can relax and enjoy the views from stunning bars and restaurants including the 1820 rooftop bar – offering breathtaking views across the city and Edinburgh Castle and The Label Studio – which will host a variety of live events and performances throughout the year.
Guests can also embark on an immersive personalised Journey of Flavour tour, including a trip through Johnnie Walker whisky’s epic search for flavour – a sensory experience exploring Scottish whiskies and the opportunity to discover the inspiring stories behind Scotland’s favourite whisky brands.
The building also features an extensive retail space with an unrivalled selection of exclusive Johnnie Walker Scotch whiskies and merchandise, including limited edition bottlings.
Johnnie Walker Princes Street sits at the heart of Diageo’s £185million pound investment in Scotch whisky tourism in Scotland and follows the opening of new experiences at the Glenkinchie, Clynelish and Cardhu distilleries.
Barbara Smith (Managing Director, Diageo’s Scotland Brand Homes) said: “Over the past year we have faced unprecedented challenges broughtby the Covid-19 pandemic but now we can finally start the countdown to the opening of Johnnie Walker Princes Street.“We have built an incredibly talented and diverse team who will bring the Johnnie Walker story to life, creating a world-class experience for our guests.
“Johnnie Walker Princes Street will offer something unlike any other visitor experience in Scotland. It will be a venue for everyone, whether that’s visitors to Scotland or local people in Edinburgh, Scotch whisky lovers or those savouring Scotch whisky for the first time. We can’t wait for you to join us.”
During the ongoing pandemic, the team at Johnnie Walker Princes Street’s number one priority is ensuring the safety and wellbeing of its staff, visitors and communities and as such has put a number of measures in place, in line with Scottish Government guidelines, which ensure a Covid safe environment without impacting on guests’ overall experience.
To keep visitors healthy, there will be reduced store capacity, a one-way system clearly marked throughout the experience, extra cleaning and hygiene routines, physical distancing, hand sanitiser stations, while guests will also be required to wear masks and encouraged to make any payments via contactless methods.
With tickets set to fly, those eager to get a first glimpse of the attraction are advised to book as early as possible here. Tickets for tours start from £25 which, includes a 90-minute tour and three drinks.
Guests can enjoy the bars without having to book a tour ticket, with details on how to make a reservation coming soon. The ground floor retail space can also be accessed without a ticket.
Sign up to the Johnnie Walker Princes Street mailing list, and find out more here
Related
![Perth[1]](https://eventsbase.co.uk/wp-content/uploads/2025/08/Perth1.png "One Month to Go: Scotland's Biggest Street Party Set to Transform Perth")
