Impulse Decisions, a leader in the field of charity auctions and fundraising, is gearing up for the return of live action with the help of £200,000 funding from NPIF – Mercia Debt Finance, part of the Northern Powerhouse Investment Fund.  

This will help Impulse Decisions meet demand from clients, many of whom had to postponed events planned for 2020. It is also planning to create five new jobs. 

Prior to the pandemic, the Harrogate-based company was involved in over 300 events a year including the US Masters and the Grand Prix in Monaco, Singapore and Abu Dhabi. Typically it auctioned over 4,500 items annually. While the company has been involved in a number of online events during the pandemic – the team is now preparing for the return of live events. 

James (Managing Director) said: The last year has had a huge impact on the events industry and we have very sadly seen a number of companies close their doors.  We are absolutely delighted with the funding which shows there is still significant confidence and backing for events and hospitality to bounce back. With golf events already running and companies approaching us to organise socially distanced events for their staff, we are both excited and ready to get people back enjoying events like Wimbledon and hopefully international events again in the near future.” 

Jonathan Craig (Mercia) said: “Impulse Decisions has many loyal charity and corporate clients and has grown strongly in recent years. The pandemic has been a blow to the entire industry but Impulse is now seeing strong demand, both from clients with events held over from last year and those organizing new events. The funding will provide working capital for growth and allow it to scale up the team.” 

Melanie Ellyard (British Business Bank) said: “Impulse Decisions is another example of a well-performing business impacted by the pandemic that is now in a prime position to bounce back, and we’re proud the Northern Powerhouse Investment Fund is helping to make that possible. Since it was launched in 2017, the fund has deployed over £256m, and by supporting ambitious businesses with funds to take on new staff, move premises and establish themselves in the market, we are creating a more prosperous regional economy for the future.” 


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