IMEX and ExpoPlatform in three-year official tech deal

IMEX Group has agreed a three-year partnership with ExpoPlatform as official tech partner ahead of IMEX America this October.

The announcement comes after a successful IMEX Frankfurt 2023 in May, where a new online platform launched with features designed to maximize business connections and ease of use for participants.

Work has since been going on behind the scenes to optimize and improve the tools on offer for the next edition of IMEX America, which takes place October 17 – 19.

Gary Coombs, CIO of the IMEX Group, said: “Changing one of the most fundamental systems IMEX uses was a huge task, but ExpoPlatform has an innate understanding of our requirements as a tradeshow organizer.

“The result was a new online platform with a range of features and tools carefully designed to maximize business connections and ease of use.

“First and foremost, we wanted a platform designed to add value for our attendees and exhibitors and enhance their experience at our shows. A people-first rather than a tech-first approach, if you like.

“The sheer breadth of the platform allowed us to customize the set up so that it fits our needs and those of our clients.”

Carina Bauer, CEO of the IMEX Group, added: “We learnt a huge amount during the first implementation at IMEX Frankfurt and are pleased with the improvements we’ve been able to make for IMEX America.

“ExpoPlatform has been a great partner and hugely responsive in adapting to our specific needs – this gives us great confidence in how we can continually improve the platform for our clients’ benefit in the future and supports our business priority of delivering an enhanced user experience.”

Tanya Pinchuk, CEO of ExpoPlatform, said: “IMEX events are among the greatest showcases for business, while also spearheading positive change in our industry through their education programs and principles.

“That’s why we are delighted to be working with them to make their events even more smart and seamless.

“Continuous partnership with IMEX is not only very inspiring organizer-provider dynamics, it is also a constant check-in of our technology on whether it is innovative enough to push the high industry standards further.

“We can’t wait to see how far things will develop during this time and are excited to provide them with a strong tech-fuelled experience to improve the quality of in-person meetings.”

ExpoPlatform is a UK-based event tech provider that operates globally and is trusted by world-leading organizers due to its innovative and reliable technology.

The agreement makes it the official partner for the group and its major shows in Frankfurt and Las Vegas until the end of 2026.

These are leading international tradeshows for the meetings and events industry which take place annually.

Both serve as places for exhibitors to showcase their products, services and destinations to a global audience of event professionals, buyers and decision-makers.

The next edition of the award-winning IMEX America will take place at Mandalay Bay, Las Vegas, between October 17 – 19.

IMEX previously partnered with ExpoPlatform for its 2023 Frankfurt show and launched an all-new online platform with enhanced capabilities to drive buyer-exhibitor connections.

A wide range of custom tools and features were developed to enhance the platform’s value and boost business growth.

Over the course of three days, IMEX Frankfurt saw more than 11,000 event participants from over 90 countries gather at the Messe Frankfurt exhibition grounds.

The show witnessed record-touching numbers in terms of buyer-exhibitor engagement.

Over 57,000 confirmed meetings were made, of which nearly 48,000 were pre-booked one-on-one meetings.

More than 285,000 unique messages happened on the platform, while over 74,000 lead scans were made by exhibitors and buyers on the new IMEX app.

The free QR scanning feature in the app – usually a paid service – was a big hit as it helped generate quick connections and detailed reports of all scanned leads.

IMEX America 2023 takes place at the Mandalay Bay, Las Vegas, and opens with Smart Monday, powered by MPI on Monday October 16, followed by the three-day trade show October 17 – 19.

www.imexamerica.com | www.expoplatform.com