The higher education sector in the UK and Europe is now actively embracing digital transformation in order to support their recruitment drives, increase reach and engagement and enhance student and alumni event experiences.
Patrick Smith (CMO, Cvent) said: “In recent years, higher education institutions have begun to embrace technology to drive efficiencies, increase student engagement, manage alumni events, and grow revenue for their departments and institutions. During the pandemic, higher education institutions relied on virtual and hybrid events to connect, engage, and interact with their various stakeholders. Cvent’s event marketing and management platform provides marketers and event organisers within the education sector with the tools they need to support critical recruitment drives, alumni donation efforts, and deliver more impactful meetings and events, whether they be virtual or in-person.”
Cvent has many higher education clients in the UK and Europe including: University of Edinburgh, Imperial College London, London School of Economics and Political Science, International School of Brussels and many more.
For campuses that support meetings and events including recruitment and freshers’ fairs, open days, faculty and alumni activities, fundraisers, international cultural events and more, leveraging event technology saves valuable time, freeing up resources to enhance outreach and engagement efforts. For attendees, it creates a seamless, personalised experience – both online and in-person.
Kate Dunstone (Postgraduate & CPD Recruitment Manager, University of Portsmouth) explains. “By going virtual, we had the ability to reach more prospective students across time zones and more flexibility to offer more events during times that wouldn’t have been conducive for face-to-face.
“Our guests have shared that their virtual experience has exceeded their expectations, from the ability to connect via one-to-one appointments with course leaders to the ability to access the information after the event. This has been an absolute gold star for what we’re trying to do from an attendee experience perspective.”
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