Glasgow concert venue SSE Hydro has teamed up with the personal music streaming service Deezer in order to enhance the experience of fans travelling to gigs.

Millions of visitors to the iconic venue on the banks of the River Clyde will be able to stream music before and after a concert – after the tie-up with the service.

The SSE Hydro is the largest purpose-built entertainment venue in Scotland and ranks as a Top 10 global venue.

It attracts an audience of more than a million visitors each year. Starting today, visitors can head to the SSE Hydro website to access a large range of artist-focused playlists. The content will also be available through customer emails and social media.

Each Deezer playlist, curated by its editorial team, will host a selection of songs or an album from every musician performing at the SSE Hydro, helping fans get in the mood and build excitement before and after a gig. Fans will also have the chance to discover playlists from global artists that may one day perform at the venue.

Phil Moore, Deezer’s VP of Northern & Southern EMEA commented: “Our partnership with SSE Hydro allows visitors to have a free and unlimited music experience, enjoying artist content at any given moment. The playlists will fuel the anticipation around a performance and allow fans to easily find compilations of their favourite musician.”

Ross Easton, Head of Commercial at The SSE Hydro said: “We are delighted to bring Deezer on as an official partner for The SSE Hydro. Their specially curated playlists will give fans a new way to experience artists before they see them live on the Hydro stage – they can listen to the newest music, relive the classics and share the pre-gig excitement! This platform will bring an added layer to what it means to attend an event here.”

For those wanting to take the music experience further, Deezer has a diverse library of 53 million tracks and access to ‘Flow’, a never-ending soundtrack that provides current favourites mixed in with recommended new and old music tailored to your personal tastes.

The multi-year Deezer and SSE Hydro Glasgow partnership will begin October 2018.