Edinburgh Napier University is playing a pivotal role in supporting and strengthening the Event sector’s pool of talent. In January 2020, it is launching two new Masters programmes, both developed in collaboration with global leaders in the industry.

The MSc Crowded Space, Design Management and Risk Analysis focuses on scientific elements related to crowd dynamics and new practices in managing crowds. It provides students with a unique opportunity in Scotland, to create and test new theory and then practice this in the workplace. 

“For reasons of both safety and security, the design and management of crowded spaces has become one of the most important aspects of creating and sustaining a resilient programme of events,” explains Professor Chris Kemp of Consultancy Mind Over Matter, who has developed the new Masters programme with Professor Jane Ali Knight at Edinburgh Napier University. 

Professor Kemp has experience of delivering courses to football match commanders, and also training the Police Scotland Bronze and Silver Commanders for events such as the Commonwealth Games. He continues: “The only way to mitigate unknown risks is to create assessment possibilities that will allow those tasked with creating a risk assessment and managing risk to ensure they cover every eventuality, and that these vital support mechanisms are fluid and dynamic.”

Professor Jane Ali-Knight adds; “The Masters programme will deliver a comprehensive understanding of how densely populated areas are managed, secured and above all made safe… for the tourism, hospitality, business, conference, music, events, sports and technology industries. Students will study the design, creation, development, management and the inherent challenges associated with crowded spaces.

“The course is targeted at anyone involved in the design and management of crowded spaces, from shopping centres to transport hubs. But for managers of festivals – and the entire breadth of events in the tourism, hospitality, business, conference, music and sport industries – crowded spaces are now one of the most vital aspects to understand and manage effectively.”

The Business School is also launching a unique blended-learning programme for its already popular MSc in Business Event Management. This programme has been developed in conjunction with the Edinburgh International Conference Centre (EICC). 

“The business events industry is a fast-growing segment of Scotland and the UK’s economy,” explains Marshall Dallas, Chief Executive, EICC. “We’re proud to partner with Edinburgh Napier University on the Masters qualification, which can be a real differentiator for students who are keen to pursue a career in business events. The EICC is an organisation which creates a platform for innovation and progression, so we are really excited to be working in collaboration with Napier to produce amazing talent.”    

Associate Professor Martin Robertson, the programme leader, adds: “With the opportunities in the current marketplace, there are many managers in the sector and others looking to move into events management who want the opportunity to gain a suitable Masters qualification without having to devote a year to full-time study. Our unique blended learning programme, launching in January 2020, will allow them to develop while still being able to focus on the day job.”

The Study Area for Tourism, Hospitality, Events and Festivals achieved a 100% satisfaction score from students in the most recent National Student Survey (for the MSc International Festival and Event Management). It is running a PG information evening on 14 November, starting at 5pm at Craiglockhart Campus.