Two brothers whose AV events company has been at the heart of some of Edinburgh’s biggest events have launched a podcast studio due to growing demand for alternative content platforms.

Keith and Graeme Easton have set up the WEL Podcast Studio on the outskirts of the city adjacent to their Woosh Entertainments business, which is behind high-profile occasions such as showpiece football games at Hampden Park, the Edinburgh Marathon and the Rat Race adventure sports events.

For years the pair also provided the music and announcing at Scotland rugby internationals at BT Murrayfield, while they also played a similar role at the London Olympics in 2012 and the Commonwealth Games in Glasgow. 

The pair said they are excited by the new studio, one of the first of its kind in Scotland, which has already attracted a lot of interest with Edinburgh Gossip Girls and the Property Rugby Club among the first to book recording slots.

“Podcasts have become a hugely popular entertainment format with a multitude of subjects and enthusiastic show-makers drawing fantastic audiences online,” said Woosh Entertainments director Keith.

“With the increasing penetration of connected devices such as tablets and smartphones, listeners are embracing the multi-platform and multi-device offerings.

“Here at The Wel Studio we provide everything that an individual or business may need to put a podcast on air.”

Podcasts have become a hugely popular form of entertainment, with the latest figures from radio industry body RAJAR revealing that 6.9 million adults use one in an average week.

The statistic from the Autumn 2018 Midas Audio Survey equates to 13% of the UK’s adult population listening to a podcast on a weekly basis, as the British public embraces the increasingly popular entertainment platform.