Introduction:
Fully engaged delegates stay around longer and, ultimately, turn into advocates for your brand – if you treat them right.
The focus is to turn away from short-lived marketing campaigns toward building ongoing relationships with delegates to boost interaction, create meaningful experiences and (as a result) drive revenue.
In order to create a remarkable delegate experience and reach the business goals of the 2021 Union World Conference on Lung Health, a role has been identified for a Delegate Communications and Engagement Co-ordinator.
The Organisation:
The Union was founded in 1920 and is the world’s first global health organisation, focused on tuberculosis. Tuberculosis is the world’s leading infectious-disease killer. It kills more people every year than malaria, more people than HIV. In 2016, an estimated 1.7 million people died from TB; 239,000 were children.
The founders of The Union, representatives of 31 countries, recognized that a global health crisis – tuberculosis (TB) – could not be defeated without international collaboration and knowledge sharing. One hundred years later, as the world struggles to confront a new infectious respiratory disease – COVID-19 – our founders’ vision: Know. Share. Act. remains as relevant as ever.
The Union is a global scientific organisation, and we are working to improve lung health for people in low- and middle-income countries. We do this by conducting scientific research, working with governments and other agencies to translate research into better health for people around the world, and delivering projects directly in the field, driving change to ensure the best quality care.
The Union’s members, staff and consultants operate in more than 150 countries and embody our core values of accountability, independence, quality and solidarity.
The Union has been organising conferences around the world on tuberculosis and related issues for over a hundred years. The Union World Conference on Lung Health is the world’s largest gathering of clinicians and public health workers, health programme managers, policymakers, researchers and advocates working to end the suffering caused by lung disease, with a focus specifically on the challenges faced by low-and lower-middle income populations. In 2020, due to COVID-19, the 51st Union World Conference on Lung Health was held in a virtual format for the first time. The 52nd Union Conference will be fully virtual again.
More information on The Union can be found at www.theunion.org
www.theunion.org Twitter : @Union_TBLH Facebook: @TheUnionLungHealth
Delegate Communications and Engagement Co-ordinator
Main Responsibilities:
- Manage delegate communication, engagement and connection programmes.
- Manage social media channels and online communities, developing and scheduling content to build vibrant, interactive communities.
- Identify and interact with key delegates that can act as amplifiers and advocates.
- Manage and maintain the conference website as the core reaction to all marketing, sales and communication activities.
- Work with designers and developers to produce and refresh a broad raft of brand assets and support materials.
- Develop a customer lifecycle campaign program and work with Delegate Sales and Marketing Co-ordinator to implement.
- Work in close co-operation with all elements in the conferences and events structure, external partners and suppliers, and other departments of The Union.
- Undertake any other relevant duties, when required.
Personal Skills, Experience and Qualities:
- Degree or equivalent working experience with emphasis on communications, marketing and business.
- Over 5 years of experience in a customer success, account management or customer service role.
- Technical knowledge of the latest digital communication tools and channels.
- Strong social media awareness and ability
- Experience creating and executing communications campaigns and programmes that drive customer engagement and advocacy.
- Ability to write effective copy is a necessity; graphic design capabilities are a plus.
- Ability to manage multiple work streams.
- Sense of ownership and pride in your performance and its impact on the company’s success.
- Critical thinking and problem-solving skills.
- Strong team player with both internal and external partners.
- Good time-management skills.
- Great interpersonal and communication skills.
- Fluent in spoken and written English.
Additional Information:
- The position is offered on the basis of a self-employed consultant.
- The position is initially for the course of the 2021 conference (1 March – 30 November 2021).
- Approximately 24-32 hours per week, which will vary due to the demands of the event.
- Remuneration negotiable.
- It is primarily a home-based position, but you need to be able and willing to attend physical conference team meetings when business travel is possible again (most likely in Paris).
- The role reports to the Director of Conferences and Events.
How to Apply:
Interested and qualified candidates should send their CV, a cover letter and salary expectations, in English and by email only, to hr@theunion.org with Delegate Communications and Engagement Co-ordinator in the subject line of your email, before 24 March 2021.
This position will be open until a candidate has been selected for the post. Only shortlisted candidates will be contacted. Please note that interviews will take place in English.