Rebecca Sloan, Business Development Manager – National Trust for Scotland
On returning to Edinburgh after an exciting few days in London – and my first time attending The Meeting Show on behalf of the National Trust for Scotland – it’s time to reflect on the success of the show.
As the UK’s largest MICE exhibition, The Meeting Show has always been on our radar, but was one our marketing budget simply could stretch too. Partnering with EventIt allowed us to showcase our extensive portfolio of unique heritage venues and experiences to qualified hosted buyers in a cost-effective way… and I’m delighted with the results! In total we had over 20 appointments and one excellent enquiry – the hard work and follow up starts now!
The EventIt stand partners worked extremely well together selling Scotland as a destination but also cross-selling our specific venues and services.
But is not just about direct enquires for us. At the National Trust for Scotland we’ve been working hard to ‘reveal’ our hidden gems to the events industry and raise the profile of our amazing collection of castles, country houses, museums and estates. Attending this show not only allowed us to meet new buyers and discover what business is out there, but also engage with the wider business tourism industry. I’m excited to be exploring some of these partnership discussions further!
Ultimately, we do what we do For the Love of Scotland and in hiring our venues, gardens and estates we ensure these wonderful places are here for present and future generations to enjoy.
Find out more about that National Trust for Scotland’s collection of over 25 venues here www.nts.org.uk/venue-hire