VisitScotland Business Events has introduced its inaugural publication, Journey to Change magazine.
Tailored for international trade shows attended by VisitScotland and its Scottish partners, the digital magazine highlights Scotland’s strengths for hosting business events.
Specifically crafted for IMEX Frankfurt 2024, the magazine outlines the changing trends in the events industry and how authenticity can be found within high-end luxury and how to make event budgets work, as well as learning about how to get involved.
The VisitScotland team, alongside Scottish partners, will be available during IMEX at stand F420 to provide expert guidance and insights, demonstrating how hosting an event in Scotland will create lasting legacies and unforgettable experiences for delegates.
The Journey to Change magazine can be found here: https://businessevents.visitscotland.com/why-scotland/journey-to-change/magazine/
Source: Conference News
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