Valor Hospitality Europe, the management team behind Crowne Plaza Glasgow, has appointed Joanne Martin as director of sales and marketing at the hotel.
Joanne has over 26 years’ experience in the leisure and hospitality industry, having previously held regional positions for Radisson Hotel Group and Millennium and Copthorne Hotels with a strong focus on the Glasgow market.
In her new role, Joanne will work alongside Crowne Plaza Glasgow’s general manager, Jason Dombrower, to drive and develop sales and marketing strategies, ensuring the hotel is primed for recovery as Scotland prepares to ease leisure and hospitality restrictions connected to the pandemic.
Commenting on her new role, Joanne said: “I am excited to be part of the Crowne Plaza and wider Valor team at what is such a pivotal time for the hospitality industry. It’s been a difficult year for everyone but I’m confident the sector will bounce-back.
“I’ve been aware of Valor for a long time and am looking forward to being part of a team which prides itself just as much on employee progression, as it does business growth. This is a great opportunity to rebuild and reposition the iconic Crowne Plaza Glasgow hotel and brand in the post-COVID market and I’m looking forward taking on this new challenge”.
Jason Dombrower, general manager of Crowne Plaza Glasgow, said: “With her extensive knowledge of the Glasgow hotel market, Joanne has quickly become an integral part of the team as we prepare to open our doors to the public again and a new state of normality is established.
“Having a strategic plan to help generate more revenue for the hotel has never been more important, so it is fantastic to have Joanne onboard to drive that forward.”
Over the past five years, Valor Hospitality has significantly grown its corporate teams in the USA and Africa, while in the UK, the hotel management company secured the continued management of its existing UK portfolio following the purchase of all 17 hotels by Thailand based, DTP Hospitality LTD in 2019. This ensures Valor remain heavily resourced and scaled for immediate new management assignments across the region, as well as mainland Europe.
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