A leading industry supplier has named its top five events industry tips for events and exhibition organisers in 2019.
Evolution Dome, an event partner organisation for Scotland’s national events industry show, EventIt, works on some of the most dynamic events in the UK and overseas and has used that position to take the pulse of the industry.
In 2018, the company helped over 50 organisers host over 200 events worldwide, from large-scale sporting events to b2b exhibitions; its Inflatable Structures helped event organisers across the global create new experiences and take their events to the next level.
Evolution Dome’s Top Five Tips
Playing with venue infrastructure
For many organisers it can be a challenge to provide seminar content, networking facilities and meetings space live on the show floor. Improving visitor dwell time is a priority for exhibitions and, as a result, organisers are becoming more creative with their contracted hall space.
In 2019, that’s set to continue, with many exhibition organisers creating flexible areas which provide a multi-use purpose right in the heart of their show floor. And if you can save money on expensive room hire on top of your hall tenancy then that’s just an added bonus!
Thinking outside of the traditional venues
Venue location has always been key to an event’s success.
With many of the UK’s venues now reaching capacity and with a focus from events teams on creating more immersive experiences, the hunt is on for more ‘non-traditional’ venues in previously untapped locations and using event fit-out solutions to deliver a space perfect for their audience.
Flexible options for exhibitors and sponsors
Getting exhibitors and sponsors to maximise their participation continues to be an ongoing challenge. Organisers are looking for new ways to support exhibitors and sponsors to launch products, host meetings and run live demonstrations to provide more interest for attendees and to help generate a new revenue stream and improve the bottom line. At the recent IBTM World, organisers Reed Exhibitions asked us to provide a dome that would give exhibitors the opportunity to host private networking breakfasts and lunches live on the show floor generating a buzz and a sponsorship opportunity.
The Glastonbury Effect
During UFI’s recent Global Visitor Insights research, visitors identified talks and presentations delivered in different ways as the most likely to make a trade show entertaining or enjoyable*.
The ‘festivalisation’ of educational content offering attendees a variety of content streams at events will continue to grow and is certainly a trend that we see building in the future.
From large scale Conference Structures through to smaller roundtable discussions, educational programmes are central in driving visitors to many events and creating more meaningful, memorable content is certainly a priority for organisers.
Solutions at speed
As with everything in today, time is of the essence.
Demand is for event solutions that can be built and broken down at speed and still retain a professional look and feel. Organisers are trying to achieve more without having to add an additional build day to their existing tenancy saving. We only see this a trend that is set to continue.
Evolution Dome has helped numerous organisers design and create these solutions across the world at events of all sizes. If you would like an informal chat and examples from other events email us info@evolutiondome.com, visit www.evolutiondome.com or you can download our brochure HERE
Evolution Dome will provide its inflatable structures as part of the education zone at EventIt 2019. Register now to attend.
*UFI & Explori Global Visitor Insights 2018/2019 Edition
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