Red Carnation hotel to bring a dash of colour to Princes Street

The Red Carnation Hotel Collection is to open a hotel in Scotland for the first time – with the aim of making it the ‘number one hotel in Edinburgh’.

The luxury hotel collection has announced plans to respectfully renovate 100 Princes Street, transforming it into a highly exclusive retreat on Edinburgh’s most famous street.

With uninterrupted views of Edinburgh Castle, 100 Princes Street will replicate the boutique atmosphere of Forbes Five Star-rated sister property Hotel 41, which has retained the position of TripAdvisor’s number one hotel in London for over ten years as well as theTripAdvisor Traveller’s Choice Best Hotel in the UK for the last three.

The award-winning hotel company behind the loving restoration of Ireland’s Ashford Castle, once home to the Guinness family, will bring the same meticulous care and attention to the listed building’s interior, embracing its history and heritage and using the finest local artisans and suppliers. 100 Princes Street will reopen in 2020 as Red Carnation Hotels’ 19th property worldwide.

Jonathan Raggett, Managing Director of Red Carnation Hotels, said: “It has been a dream of ours to open a hotel in Edinburgh for some time, and with the best address in the city, it was well worth the wait. As the world’s number two hotel company according to the readers of Travel + Leisure magazine, we intend to pay full respect to this remarkable location and city, its history, tradition and people and are excited to be blending our internationally renowned breed of personal service and generous hospitality with the warm humour, expertise and knowledge of the best talent in Edinburgh.”