Observer programme to provide ‘behind the scenes’ experience of staging the Solheim Cup

An observer programme aimed at events industry professionals will provide a ‘behind the scenes’ experience of staging the Solheim Cup – the biggest and most prestigious event in women’s golf.

Events professionals are being offered exclusive access to the sporting event with the launch of the official Observer Programme for The 2019 Solheim Cup, which takes place from 9 – 15 September at Gleneagles in Perthshire.

The programme takes place during the competition on the10th and 11th September at Gleneagles and will provide participants with an exclusive opportunity to gain valuable insight into how Scotland has planned and delivered the major sporting event. 

It will include a range of information sessions covering the core functional areas, as well as visits across the site during which participants will hear first-hand from those who have played a leading role in the event’s planning and delivery, including IMG which has the responsibility for staging and promoting the event on behalf of The Scottish Government and VisitScotland. Observers will also learn about some of the challenges faced, how these have been overcome and how best practice has been adopted.

Open to event professionals and organisers, the programme will be of interest to potential Solheim Cup venues and hosts, key players in the sport and event industry, and those with responsibility for major events including rights holders, national governing bodies of sport and other national agencies.

Some of the event-focused areas will cover: marketing & communications, ticketing and sponsorship, broadcast, policing and security, transport, volunteering and evaluation.

For full details of the event and registration visit here.

*Event organisers also announced this week that the BBC has agreed a deal with the Ladies European Tour to cover The Solheim Cup.

A one hour highlights programme from Gleneagles in Scotland will be shown on either BBC Two or BBC Four after the conclusion of each day’s play on Friday 13, Saturday 14 and Sunday 15 September, 2019. The programme will also be broadcast on BBC iPlayer.

All UK viewers will now get to see dedicated coverage, as Team Europe, led by Scotland’s Catriona Matthew, attempt to regain the trophy from Team USA, captained by Juli Inkster.

Paul Bush, Director of Events at VisitScotland, added: “It is terrific news that The 2019 Solheim Cup at Gleneagles has been added to the exciting line up of women’s sport being screened on BBC channels this summer. Not only will this enhance the exposure of world-class women’s golf to a greater audience, it will further showcase Scotland’s outstanding assets when it comes to hosting the biggest events in world golf.”

Solheim Cup