Tower Consultancy Limited
Tower Consultancy are an independent company offering specialist interim support within the hotel and hospitality venue industry.
We work with a portfolio of industry leading, highly skilled, motivated and professional consultants with skills across a range of service specialisms.
Our Consultants bridge the skill gap within your business when and where needed, whether you are currently recruiting but need support now or due to current trading require interim support for a specific task or project without the overheads then Tower would be delighted to discuss your requirements offer a solution.
We can support across each of the below segments and more;
OPERATIONS
- Interim Leadership – General Managers, Operations Directors and other Industry Leaders
- Policy Implementation – Audit aligning recommendations and guidance
- Internal Development – Team, product and service provided
- Improvement Planning – Re-positioning within the market or complete re-branding
- Project Management – Creation to implementation to completion and outcome review
REVENUE
- Channel Management – Set, implement and liaise directly with OTA’s, setting objectives and anticipated results within specific markets
- Market Segmentation – In order to gain the return on revenue management, correct market segmentation is a key component, knowing which segments are a driver for your market allows for a true and realistic commercial plan being adopted and worked to
- Yield Management – Sell to the right customers at the best possible time and at the best price – we provide the tools and expertise to maximise revenue gained through strategic yield management
- Driving Revenue and RGI – In order to drive the correct revenue for your organisation a full understanding of your performance against your marketplace competition is required. We will analyse this and implement in order to support your gain of fair market share
SALES
- RFP / Contracting – Several of our consultants have global brand experience and are familiar with the many RFP platforms utilised
- Account Management – Development of existing accounts or sourcing and managing new, a strategy will be implemented in order to drive maximised revenue and EBITDA for your organisation
- New Business Development – Implementation of a robust sales and marketing plan identifying potential opportunities from various segments relevant to your business
- Sales Blitz / Research – Providing potential lucrative leads for your teams to focus on, alternatively take ownership of the full sales lead process
- Bid Submission & Sales Pitch – Support for existing team members or adoption of the full process to included preparation, presentation and post tender reviews
- Team Mentoring – Support, Development & Training to include implementation of necessary tools for success and performance measurement
MARKETING
- Wed Content – Full review with proposed recommendations for changes and implementation
- Social Media – Determine which platforms are suited to your business, how to manage content for optimum impact together with team training, coaching and mentoring
- Review Responses – Acknowledge feedback across all aspects of the business, implement the correct culture within the organisation and provide the correct tools to maintain
- Reputation Management – Provision of a proactive process is essential to minimise negative impact on your business
- PR – Generate visibility and new business for your organisation by following a concise, defined PR Plan in order to connect with your audience
- Brand Adoption and Interaction – Making the most of the brand, forming a bond with them to ensure business leverage
- Photography – Professional Photographer to include product launches, new website content, refreshed images to highlight refurbishment and or re-brandings as well as “Meet The Team” headshots or profiles
DAVID LIDDLE
DIRECTOR
David has worked within the hospitality industry for over 20 years in various roles from Operations and Recruitment with the last 10 years being within various Commercial functions.
David has worked with some of the most known hotel brands over the years and although based in Scotland has worked extensively throughout the UK within many different markets.
Exceeding client expectations is key to David as is ensuring that those he works with believe Tower Consultancy was created to “Strengthen your organisation to deliver required results, whilst developing others and keeping people at the heart of the business”
KIRSTY EASTON
MANAGING CONSULTANT
Kirsty has gained her experience in the hospitality industry from a broad range of sales roles working for both branded and unbranded properties, including various on property corporate sales focussed roles and a national travel trade position for a multi branded hotel group.
Kirsty understands the importance of a flexible approach to each client, adapting and personalising the services that Tower Consultancy can provide to ensure clients achieve the desired goal within their business.
