Jump into a whisky adventure like no other when Johnnie Walker Princes Street opens to the public in Edinburgh.
The remarkable new space – at the west end of Princes Street in the old House of Fraser building – will become a world-leading cultural visitor experience that will enhance and diversify Edinburgh’s tourism landscape and attract new visitors to Scotland.
Back in 1820, a young John Walker took his first steps in business and set in motion a chain of events that changed the world of whisky forever. Now, 200 years later, the world’s best-selling Scotch whisky is helping cement its founder’s legacy by opening the doors to a multi-million pound visitor experience in the heart of Scotland’s capital city.
By the time it launches, Johnnie Walker Princes Street will have employed about 160 new staff.
The 81,000 sq ft experience will include:
- A multi-sensory, immersive visitor experience across three floors, which will guide people through the brand’s 200 year history and take them on a journey through the big, bold flavours that go into making all Johnnie Walker whisky
- A flexible events space for staging music, theatre, arts and community events that is also ideal for conferences and corporate events
- A training academy that will be a home for Diageo’s award-winning Learning for Life programme, which will create training and employment opportunities in the hospitality industry for unemployed people, work to improve hospitality standards and promote the responsible serving and consumption of alcohol
- Two bars one of which has a roof-top vantage point with stunning views of Edinburgh Castle and across the city skyline to the east, west and north
- At street level there will be a significant retail space at this historic shopping location.
Much more than a visitor centre, Johnnie Walker Princes Street will host events and provide experiences that imbed Johnnie Walker Princes Street as part of the vibrant, cultural fabric of Edinburgh. There will be something for everybody at Johnnie Walker Princes Street – both for established whisky fans and for people who may be new to whisky.