Cvent, a market-leading meetings, events, and hospitality technology provider, has released its annual list of the Top Meeting Destinations for meetings and events in Europe.
For the fifth consecutive year, London retained its number one ranking as the most popular destination for business meetings and events. Three other U.K. cities were also featured in the Top 25 ranking: Birmingham (up five spots to 15th), Manchester (up two spots to 20th) and Edinburgh, which is new to the list at number 22.
With the addition of Edinburgh this year, the U.K. and Germany are now tied with the most destinations featured on the list with four cities each. In Germany, Berlin continues to grow in popularity, moving up one spot to number two this year, and Hamburg is now number 21 – moving up two places from last year.
The lists were compiled based on meeting and event booking activity through Cvent’s venue sourcing sites, including the Cvent Supplier Network, through which more than $16 billion in business was sourced in 2018.
Tracy Halliwell, Director of Conventions & Major Events at London Convention Bureau said: “We’re delighted to retain our top ranking for the fifth year in a row, offering further proof that London is a leading global destination for meeting and business events. London is a truly dynamic city with a range of new venues, hotels and experiences opening all the time to suit a range of tastes and event concepts. London remains an open, diverse city and we look forward to welcoming more meetings and events from all over the world.”