Introduction
Fully engaged delegates stay around longer and, ultimately, turn into advocates for your brand – if you treat them right.
The focus is to turn away from short-lived marketing campaigns toward building ongoing relationships with delegates to boost interaction, create meaningful experiences and (as a result) drive revenue.
In order to create a remarkable delegate experience and reach the business goals of the 2021 Union World Conference on Lung Health, a role has been identified for a Delegate Sales and Marketing Co-ordinator.
The Organisation
The Union was founded in 1920 and is the world’s first global health organisation, focused on tuberculosis. Tuberculosis is the world’s leading infectious-disease killer. It kills more people every year than malaria, more people than HIV. In 2016, an estimated 1.7 million people died from TB; 239,000 were children.
The founders of The Union, representatives of 31 countries, recognized that a global health crisis – tuberculosis (TB) – could not be defeated without international collaboration and knowledge sharing. One hundred years later, as the world struggles to confront a new infectious respiratory disease – COVID-19 – our founders’ vision: Know. Share. Act. remains as relevant as ever.
The Union is a global scientific organisation, and we are working to improve lung health for people in low- and middle-income countries. We do this by conducting scientific research, working with governments and other agencies to translate research into better health for people around the world, and delivering projects directly in the field, driving change to ensure the best quality care.
The Union’s members, staff and consultants operate in more than 150 countries and embody our core values of accountability, independence, quality and solidarity.
The Union has been organising conferences around the world on tuberculosis and related issues for over a hundred years. The Union World Conference on Lung Health is the world’s largest gathering of clinicians and public health workers, health programme managers, policymakers, researchers and advocates working to end the suffering caused by lung disease, with a focus specifically on the challenges faced by low-and lower-middle income populations. In 2020, due to COVID-19, the 51st Union World Conference on Lung Health was held in a virtual format for the first time. The 52nd Union Conference will be fully virtual again.
More information on The Union can be found at www.theunion.org
www.theunion.org Twitter : @Union_TBLH Facebook: @TheUnionLungHealth
Delegate Sales and Marketing Co-ordinator
Main Responsibilities:
- Create, plan and implement database marketing and sales campaigns.
- Monitor, manage and maintain data quality within the marketing database.
- Analyse marketing and sales data to develop insights and make recommendations for improvement.
- Evaluate new technologies to improve and optimize marketing and sales performance.
- Commission, brief and oversee the design and production of a wide range of digital assets, both organic and paid, to use across the marketing and sales campaigns.
- Work in close co-operation with all elements in the conferences and events structure, external partners and suppliers and other departments of The Union.
- Undertake any other relevant duties, when required.
Personal Skills, Experience and Qualities:
- Degree or equivalent working experience with emphasis on communications, marketing and business.
- Over 5 years of experience in a digital sales and marketing role.
- Experience with reporting and data analysis.
- Technical knowledge of the latest digital marketing tools and channels, including Customer Relationship Management platforms and marketing automation platforms.
- Experience creating and executing sales and marketing campaigns that drive revenue growth.
- Strong analytical skills (including mastery of Microsoft Excel).
- Ability to write effective copy is a necessity.
- Ability to manage multiple work streams.
- Sense of ownership and pride in your performance and its impact on the company’s success.
- Critical thinking and problem-solving skills.
- Strong team player with both internal and external partners.
- Good time-management skills.
- Great interpersonal and communication skills.
- Fluent in spoken and written English.
Additional Information:
- The position is offered on the basis of a self-employed consultant.
- Initial 10-month contract.
- Approximately 24 -32 hours per week, which will vary due to the demands of the event.
- Remuneration negotiable.
- The position is home based, working with an international dispersed team of colleagues.
- The role reports to the Director of Conferences and Events.
How to Apply:
Interested and qualified candidates should send their CV, a cover letter and salary expectations, in English and by email only, to hr@theunion.org with Delegate Communications and Engagement Co-ordinator in the subject line of your email, before 22 March 2021.
This position will be open until a candidate has been selected for the post. Only shortlisted candidates will be contacted. Please note that interviews will take place in English.
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