Specialist business events communications agency, Davies Tanner, has retained the VisitScotland Business Events account for a further three years following a highly competitive open tender process.
The new three-year term will see Davies Tanner continuing to elevate VisitScotland’s reputation as a world-class destination for business events, with a focus on building awareness of the organisation’s expertise in and commitment to delivering regenerative events that contribute towards economic and societal transformation. It also includes an expanded global brief, with Davies Tanner leading the implementation and coordination of an enhanced international communications strategy.
Commenting on the appointment, Neil Brownlee, Head of Business Events, VisitScotland, said: “Davies Tanner’s response to our brief demonstrated a profound appreciation and understanding of our view of business events and our Journey to Change. The experience, insights, connections and determination they bring to bear enable us to continue to continue to be seen as a pioneering destination for business events, and we very much look forward to building on this over the next three years.”
Commenting on the win, Robert Wright, Managing Director, said: “2022 has seen us secure several significant new client wins, but we are especially pleased to have retained VisitScotland Business Events for another term, extending that relationship to more than 12 years. The win is indicative of our team’s ability and commitment to deliver intelligent cut through campaigns that resonate with the industry and create meaningful value for our clients. We’re excited to continue working with the amazing VisitScotland team to deliver on their objectives to make Scotland the home of business events.”
In addition to its impressive portfolio of clients in the business events sector, Davies Tanner also has a strong advocacy network, acting as special advisors to the All Party Parliamentary Group for Events, and UKEVENTS as well as being founders of The Business of Events, its advocacy and industry engagement brand.
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