Cvent acquires event diagramming and seating app Social Tables

Event tech giant Cvent has acquired Social Tables, the leading event diagramming, seating, and collaboration platform.

More than 5,000 organisations and hospitality brands, including Under Armour, Live Nation, Hyatt, The Venetian, ClubCorp, and Forbes, have utilised Social Tables to help them develop and plan nearly 4.5 million events.

Cvent acquired Social Tables to help event planners and venues better collaborate to deliver successful events, further accelerating Cvent’s product roadmap and global growth.

Founded in 2011 in Washington, DC, Social Tables offers the world’s largest database of ‘to-scale function space’ with four billion square feet available through its search engine.

Through its powerful collaboration engine, planners and venues use Social Tables’ Event Services Solution to diagram events, create seating charts, and share files. One in three full-service hotels in North America uses Social Tables to work with planners to deliver 100,000 meetings and events each month.

By acquiring Social Tables, Cvent now enables:

Improved collaboration between venues and planners: Event planners and venues traditionally manage floor plan design with disparate tools that are cumbersome to use and often inaccurate. Leveraging Social Tables’ Event Services Solution, customers can collaborate to create accurate diagrams and renderings in minutes, allowing for real-time edits that reduce the time spent making critical decisions.
A more visual and interactive venue sourcing experience: By combining the Cvent Supplier Network with Social Tables’ rich function space content, planners can better visualise the event space and select the right venue. This improves the planner’s venue selection experience and also gives venues added confidence that their facilities will meet the planner’s requirements.
Increased group sales for venues: Venues use the Social Tables platform to showcase their unique meeting space online and to create custom proposals that lead to more group business. In a study conducted by STR, Social Tables customers saw an increase of 2% in F&B profitability per-occupied room.

“Cvent is the clear global leader in event management, and we are thrilled to continue the Social Tables journey with them. The company embodies our vision of making face-to-face events more successful,” said Dan Berger, CEO and Founder of Social Tables. “As a fellow DC-area software company, this is even more special for the DC tech community. We’re looking forward to continuing to work with all of our customers to offer our market-leading solutions as part of Cvent. Together, we will improve how events are sourced, managed, and executed.”

“We would not be where we are today without our dedicated customers and employees,” continued Berger. “It takes a village to accomplish what we’ve done, and I couldn’t be more grateful to each of them. I’m truly excited about the additional opportunities we will have going forward with Cvent under Reggie’s leadership.”