
10 key points from the Business Events Leaders’ Summit, hosted at Glasgow’s SEC on Wednesday, March 21
- Develop an effective and credible methodology to measure the true value of business events
- Communicate the benefits of hosting business events across government, industry and key business sectors
- Maximise the delegate experience, by encouraging business events visitors to extend their stay
- Develop a ‘higher order’ strategy to put business events in the minds of policy-makers across government
- Promote business events as being more than just the immediate ‘dollar value’ associated with tourism
- Take risks, be daring and try and create our own events rather than always bid for existing ones on the circuit
- Integrate cultural and educational elements to ‘festivalise’ business events and create lasting communities who want to return
- Maximise outcomes through careful consideration of meeting design and technological interaction
- Ensure business events are iterative and continue evolving with audience preferences and demand
- Develop closer working relationships using business events to support shared goals between public and private sectors