The #BELS18 Charter – the future of business events in Scotland and beyond

Develop an effective and credible methodology to measure the true value of business events
Communicate the benefits of hosting business events across government, industry and key business sectors
Maximise the delegate experience, by encouraging business events visitors to extend their stay
Develop a ‘higher order’ strategy to put business events in the minds of policy-makers across government
Promote business events as being more than just the immediate ‘dollar value’ associated with tourism
Take risks, be daring and try and create our own events rather than always bid for existing ones on the circuit
Integrate cultural and educational elements to ‘festivalise’ business events and create lasting communities who want to return
Maximise outcomes through careful consideration of meeting design and technological interaction
Ensure business events are iterative and continue evolving with audience preferences and demand
Develop closer working relationships using business events to support shared goals between public and private sectors