ALT, a leading creative media and digital marketing agency, has launched an innovative 3D Out-of-Home (OOH) advertisement to promote the new visitor experience at The Scotch Whisky Experience in Edinburgh. This trailblazing campaign marks the first use of 3D technology on Edinburgh’s major central thoroughfare, Princes Street, showcasing ALT’s commitment to pushing the boundaries of traditional advertising.
The Scotch Whisky Experience, renowned for immersing visitors in the rich heritage and intricate process of whisky making, collaborated with ALT to bring a sector of their new experience to life through cutting-edge media. ALT’s vision was to capture the essence of the whisky distillation process and translate it into a visually captivating advertisement.
By utilising suspended baubles and state-of-the-art digital technology and visual techniques rooted in perspective and anamorphosis. ALT successfully mirrored the distillation process featured at The Scotch Whisky Experience. The result is a stunning 3DOOH advert that not only illustrates the meticulous art of whisky making but also engages viewers in a novel and dynamic way.
“This campaign exemplifies the perfect marriage of media and the latest technology,” said Nathan White, Board Director at ALT. “We wanted to create a media placement that wasn’t just seen, but experienced. The 3DOOH technology allowed us to achieve this by providing a visually immersive representation of whisky making, right in the heart of bustling Edinburgh with many opportunities to be seen.”
“The advert features 3D elements that seemingly leap off the screen, drawing passersby into the mesmerising world of whisky creation. This innovative approach not only enhances the visual
appeal but also provides an educational glimpse into the complex processes that define Scotland’s national drink and will encourage passersby to book in a visit to the visitor attraction.”
This pioneering 3DOOH campaign on Princes Street is set to attract both locals and tourists,
elevating The Scotch Whisky Experience’s profile and solidifying ALT’s reputation as an innovator in the field of creative marketing. It will run throughout the summer and will deliver over
5 million impacts.
Related
![Scotch_Whisky_Experience[1]](https://eventsbase.co.uk/wp-content/uploads/2024/04/Scotch_Whisky_Experience1.png "The Scotch Whisky Experience becomes first whisky attraction in Scotland to win dual Green Tourism Awards")
![Edmiston_House_(600×300)[1]](https://eventsbase.co.uk/wp-content/uploads/2023/09/Edmiston_House_600x3001.png "Edmiston House launches as unique event space in Glasgow")
![Unbaggaged[1]](https://eventsbase.co.uk/wp-content/uploads/2024/02/Unbaggaged1.png "From Edinburgh to National TV: Unbaggaged Showcases Unique Luggage Service on Celebrated Show")
