A new all-female tourism industry group has developed a study to identify the biggest challenges and opportunities facing women working within Scotland’s tourism sector.
Launched in January 2016, Women in Tourism aims to inspire, motivate, encourage and support women within the Scottish tourism industry.
With existing research estimating that 60% of tourism industry workers are female but only 6% are in senior or board-level positions the group undertook this new study, which is aimed at closing the gender gap in Scotland’s £9 billion tourism industry.
The research results from the new study provided a clear direction for future activity for the Women in Tourism committee and on 11 September the group will hold its first event outside Edinburgh at the Doubletree by Hilton Hotel in Glasgow, which will focus on recruitment and skills, and how to attract and maintain talent in the industry.
The Women in Tourism group launched a membership programme on 8th March 2017, International Women’s Day, which offers mentoring and skills swap opportunities, a dedicated smartphone app and working groups for members to contribute to future development.
Susan Russell, Chair of Women in Tourism, said: “Having launched membership of Women in Tourism in March 2017, the industry support and interest to date has been fantastic, and we continue our activities focusing on an important conversation around attracting talent to our industry and how we nurture and develop that talent”.
“We’re delighted to have secured an inspiring panel of industry leaders for our Glasgow Event on the 11th September, including Amanda McMillan of Glasgow Airport, Aileen Crawford of Conventions Glasgow, and Stefanie Roberts of People 1st, and we hope that WIT members and the Scottish tourism, hospitality and events community can join us to network, join the debate and share their views.”
Join the conversation Monday 11 September 2017: Twitter: @WITScotland #womenintourism