10 days + 15,000 participants, media, sponsors and guests + 55,000 spectators = 1 magnificent spectacle
“Thank you very much. Thank you, because gymnastics needed to be organised like this. Gymnastics is a beautiful sport.” The words of Professor Bruno Grandi, President of the Internationale de Gymnastique, as he reflected on Glasgow’s staging of the 2015 World Gymnastic Championships at the end of October.
“You look at the presentation and the gymnast has become the protagonist,” said Grandi. “They have been at the centre of the sport. Times before, we have forgotten this as a sport. In Glasgow, with this presentation, I believe it has been better here than at the Olympic Games.”
The championships were delivered through a partnership between British Gymnastics and Glasgow Life, on behalf of Glasgow City Council, with significant support from EventScotland and UK Sport.
Glasgow’s SSE Hydro was pivotal in the event’s staging, breaking with convention to provide the one of the finest venues in the 46 editions of the championships.
As well as an ‘in-the-round’ field of play, innovations included the ‘Mega Wall’, a series of LED screens, six metres high and 20 metres long, and an eye-catching podium design, both of which placed more than 55,000 spectators at the heart of the action over 10 days of top class competition.
For the first time, championship organisers shared information via an app, containing a schedule of competition, training and warm-up times, meeting alerts, results, transport information and access to key documents.
Venue graphics were designed and installed by event branding specialist LOOK, a collaboration between Glasgow based design agency Tangent and brand application experts EVM. Field & Lawn supplied the coverings around the competition area.
Jane Allen, chief executive of British Gymnastics, said that 2015 would stand as a benchmark for host cities. “[It] started back in 2011 when the bid was won in Glasgow. A group of people came together to discuss how we were going to make this event one of the best world championships. That was our goal.”