VisitScotland Business Events has been announced as a finalist in the prestigious ICCA Best Marketing Awards 2018 for its first-ever digital campaign, ‘Scotland. Where ideas become legend’.
The Legends campaign highlights the reasons why event organisers should view Scotland as the perfect choice for meetings – its stellar academic credentials, pioneering spirit, history of innovation and its continuing drive to discover new ideas that create positive change through business events.
The two-year digital campaign, which launched last November, has created a single message that has many voices, to unite Scotland’s business events market
Rory Archibald, Business Development Manager at VisitScotland Business Events, said: “We’re thrilled to be shortlisted for the Best Marketing Award; this is fantastic recognition for the whole of Scotland. Business Events are crucial for supporting economic & social progress, supporting the growth of key sectors in Scotland and for profiling the country on a global stage. Together with Scotland’s cities, regions, universities, innovation centres, investment agencies and representatives bodies, we’ve transformed Scotland’s messaging to the international business events market.”
The ICCA Best Marketing Award, which began in 1997, recognises the excellence and outstanding achievements of organisations in their effort to mark their destination or product. VisitScotland Business Events will be competing against The Hague Convention Bureau and Serbia Convention Bureau.