The Scottish Event Campus (SEC) has agreed a partnership with ICE, the community of corporate meeting and event planners, as part of its commitment to work closer with brands and businesses.
The agreement will build on the SEC’s existing partnership with ICE, and includes sponsorship of the ICEAwards, which take place this summer for the fourth time.
The SEC will also work collaboratively with ICE, both as supporters of the ICEAwards’ ‘Best In-House Team Award’, and through a number of research projects within its community. The venue campus will also support ICETalks, ICEDay and ICEOnline as part of the partnership.
The corporate market continues to be an important one to the SEC, with the venue’s rebrand to Scottish Event Campus last year stimulating more interest from brands and businesses looking to host meetings, events and activations in Scotland.
“We’re seeing great brands come to the SEC in 2018, and a high level of loyalty as we go into the new financial year with 85% of corporate business being repeat. We have some great relationships with major businesses,” said Kathleen Warden, Director of Conference Sales, SEC.
“We put this down to our partnerships with this market, and our ability to work collaboratively with in house event professionals. Our relationship with ICE is a valuable extension of this strategy.”
“The Scottish Event Campus has been a supporter of ICE since inception, and we’re delighted to be doing more and more work with them to serve our growing community,” said Anita Howard, Founder & Director of the ICE Group.
“The ICEAwards continue to grow in popularity and are the best place to see the very best in class work by corporate event professionals showcased under one roof.”
The fourth ICEAwards will take place 12th July 2018.