VisitDundee, the new tourism venture launched to promote the city as a short break destination, has announced its board members.
The board brings a wealth of experience from the city’s tourism and business sectors and hosted its first meeting this week at Malmaison Dundee to discuss the focus of the new organisation and future opportunities.
Pictured from left to right, the board members are: Alison Henderson, Chief Executive Officer of Dundee & Angus Chamber of Commerce; Stuart Clark, owner-operator at Balmuirfield House Bed & Breakfast and member of the Dundee & Angus Visitor Accommodation Association (DAVAA); Mike Metcalfe, General Manager of DoubleTree by Hilton Dundee and DAVAA member; Roula Samaha, General Manager of Malmaison Dundee and DAVAA member; Paul Jennings, Executive Director of Dundee Heritage Trust; Hazel Pratt, Senior Manager at Henderson Loggie; Sarah Loveday, Head of Operations at Dundee Rep and Scottish Dance Theatre; Jessica Reid, Head of Communications and Visitor Services at Dundee Contemporary Arts.
Launched with the message that Dundee’s tourism is ‘a’body’s business’, VisitDundee also has the support of Dundee City Councillor Lynne Short, Leisure and Culture Dundee, Volpa, MTC Media, and Insights Learning & Development. Fiona Hyslop, Cabinet Secretary for Culture, Tourism and External Affairs, has also given the venture a thumbs-up. Its early financial backers include law firm Thorntons, Dundee & Angus Visitor Accommodation Association (DAVAA) and James Keiller Estates.
Paul Jennings, Chairman of the board and executive director of Dundee Heritage Trust, said the money raised in the crowdfunding appeal would be used to develop and promote campaigns that directly target the short break market.
“We will work closely with organisations like VisitScotland to target campaigns at key audiences who we know are likely to be interested in a visit to Dundee,” he said, adding that the crowdfunding is just one element in “a much wider drive to raise funds.”
The crowdfunding campaign closed on just over £2,500 of a £20,000 target.