Deadline is fast approaching for the 2018 E Awards – Showcasing Excellence in Scottish Events and Festivals – so we checked in with some of the judges to see what makes a stand-out submission and why awards like these are so important to the industry.
“The awards are an opportunity for your hard work to be appreciated” says Bronagh Bell, Director of Golden Jubilee Conference Hotel and one of the judges for the 2018 E Awards. She emphasises the importance of highlighting and celebrating success and new ideas in the industry, and says the awards are “an opportunity for your hard work and creativity to be appreciated”. Bell also mentions that awards are “key to raising the bar in the sector”.
Tom Clements, Director of Specialized Security and Vice President of NOEA, goes one step further and calls the awards the “Scottish Oscars” for the events and festivals sector, highlighting the fact that they are the only “genuine event awards in Scotland for the events industry by the events industry”.
How to make your E Awards entry stand out from the crowd
Sticking to the criteria is crucial to a successful E Awards entry, says Jane Ali-Knight, Associate Professor in Festival and Event Management at Edinburgh Napier University. “The key thing is that they meet the criteria and produce a coherent answer”. In addition, she added, “don’t be shy and try to reinforce why your event stands out from the crowd”.
Tom Clements wants to see “good, innovative eventers” who are “looking to promote their excellence within the industry”.
And finally, Bronagh Bell, is looking for no less than “excellence across the submission”. If that sounds daunting, then she adds that she is especially keen to see the organisational process behind the event. While “flair, passion and creativity are important”, she says, “attention to detail is essential in delivering an excellent event”. “There are a lot of plates to spin organising an event so I am keen to know how that process is managed”.
3 key points to focus on if you want to be in with a chance of winning an E Award on 21 March 2018 at the SEC:
- Meet the criteria
- What makes your event different from other events?
- Describe the process of organising your event, and how you managed to stay on top of it all.