More than 120 industry professionals were invited to celebrate summer with Macdonald Hotels at a ‘pop up’ event showcasing its hotels in London this week.
The UK’s largest independently owned hotel group, which recorded an 11.5 per cent increase in corporate bookings in the past year, showcased its unique MICE offerings from a portfolio of 45 hotels to industry professionals from London and the international inbound markets.
Held at The National Theatre’s The Deck, Macdonald Hotel’s expert events team introduced the buyers to the range of destination hotels, from a sand wedge off the 18th green at the Old Course in St Andrews and the edge of Lake Windermere to the New Forest and the Algarve.
MICE services on offer as part of the group’s ‘Hot Deal’ campaign featured whisky tasting for conference delegates at Macdonald Forest Hills, in Loch Lomond and the Trossachs National Park, and a gin drinks reception at the Macdonald Marine Hotel & Spa, North Berwick.
The spotlight was also thrown on the emerging spa and wellbeing experiences on offer in destinations including the Macdonald Monchique Resort & Spa, in Portugal.
The company said in the past year the most important factors cited by bookers were access to high quality tech equipment, flexible and creative event spaces and ability to have a single point of contact throughout the booking process, all of which is offered by Macdonald Hotels’ corporate meeting services.
Macdonald Hotels has invested more than £13m in its properties including Macdonald Inchyra Hotel & Spa, which has been fitted with revolutionary ClickShare technology, and the Macdonald Forest Hill Hotel & Spa which had a £3.5m revamp to its public areas and bedrooms, and the Macdonald Haycock Hotel, which has seen its ballroom undergo a compete transformation.
Gill Jackson, sales director, at Macdonald Hotels, said: “This is the second time we have held a pop-up event of this size in London. It is a fantastic opportunity to bring our venues to the capital and showcase the diversity of the Macdonald Hotel portfolio to so many industry professionals.
“Our new ‘Hot Deal’ incentive campaign, is shaping up to be one of our most successful yet and we know that our clients are enjoying the benefits.”
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