Hamilton Park racecourse in South Lanarkshire has posted a record conference and events sales performance following an £800k facelift.
The venue, which offers meeting space and hospitality via its partner Sodexo, increased sales by 26.7% in the 2017/18 financial year.
The venue updated its suites, event spaces and meeting rooms to provide modern, elegant facilities.
The 2017 renovation work also provided a brand new event space – The Hill – for private celebrations and corporate dinners.
This new offering, which includes an outdoor serving area, plus the light and airy nature of the updated meeting rooms, has led corporate event bookings to soar by 117% this year compared to last.
Sodexo has also expanded its Sales & Events team at Hamilton Park, introducing extra admin resource and has focused its marketing activity on increasing its corporate business.
Georgia McKay, Sales Manager for Sodexo Prestige Venues & Events, said: “The renovation project enhanced our offering for corporate events and with the addition of ‘The Hill’, this enhanced our facilities and created a brand new opportunity to market to different audiences.
“Our corporate clients enjoy the unique experience on offer here and feel we provide something different to the usual hotel environment. The Racecourse’s meeting rooms boast floor to ceiling windows giving views of the expansive grounds, while our bespoke and flexible approach allows us to fully meet the needs of guests.”
The venue is hoping to improve on its success next year with a range of special Christmas events, including a shopping afternoon tea planned for the festive season and updated DDR packages to be introduced soon.
For more information on Hamilton Park Racecourse and the conference and event facilities, please visit:www.prestigevenuesandevents.sodexo.com.