Fairmont St Andrews has appointed Lorraine Garvie as Commercial Director at Scotland’s five-star luxury resort.
Lorraine takes on the new role from her previous position as director of rooms and revenue, having worked at the hotel since 2015. The move comes as the Fairmont’s former Director of Sales & Marketing, Jane McGee, steps into a commercial director role at Gleneagles. That appointment is due to be announced by the famous Perthshire hotel and resort imminently.
Lorraine will oversee the strategic planning and financial forecasting of the business with the sales, marketing, events, revenue and reservations teams reporting directly to her.
With a solid understanding of the operational and revenue aspects of the hotel, Lorraine will use her experience to increase new opportunities within the MICE industry and further grow awareness of the resort in the luxury leisure sector, the hotel and resort said. The role will also see Lorraine bringing cohesiveness to the sales and revenue teams with a focus on developing reach in the US markets.
Lorraine Garvie, commercial director, said: “I’m delighted to be leading an already established team at Fairmont St Andrews. We have such a beautiful product here in Fife and I am excited to be continuing the strategic growth of the business in the UK and new markets. The luxury hospitality industry has always been a passion of mine since my university years, and I now find joy in mentoring and encouraging young talent into this growing industry.”
John Keating, Fairmont St Andrews general manager, said: “Lorraine has been an integral part of the executive committee for the past three years, her extensive experience in strategic planning, forecasting and generating incremental revenue, is second to none. Her positive leadership and social strengths will make for a strong and successful team.”