A digital campaign focusing on Scotland’s worldwide reputation as the home of ‘pioneering innovation’ has been launched by VisitScotland Business Events.

The ‘Scotland. Where ideas become legend’ campaign will highlight Scotland’s academic credentials, pioneering spirit and history of innovation – in a bid to encourage events organisers to consider Scotland as a destination for meetings and conferences.

The campaign will underline the power of conferences and meetings to bring together ‘like-minded people to build networks, grow knowledge and encourage collaboration,’ according to the announcement by VisitScotland Business Events; the campaign was launched to coincide with IMEX America – the global meetings industry expo – in Las Vegas, which kicked off yesterday.

Events create ideas that have the potential to change the world, the campaign will assert, and innovation and invention are the tangible results which stem from business events.

Starting on 6 November, the online campaign will showcase Scotland’s connections with a wide variety of growth sectors by creating and sharing new and original content online from experts, influencers and industry leaders from across the country.  The campaign will be promoted through the Twitter hashtag #ideasbecomelegend.

Dr Alastair McInroy, Senior Programme Manager for Technology Scotland said: “As the representative body for Emerging & Enabling Technology organisations in Scotland, we welcome the opportunity to work with VisitScotland Business Events and the wider industry in such an innovative way. Business Events are instrumental to the development of new ideas – they provide opportunity for collaboration and discussion, which in turn lead to new ideas and ways of working. They are crucial in Scotland remaining at the forefront of innovation and a leader in its field for sectors such as Technology.”

Rory Archibald, Business Development Manager – Associations & Sectors, VisitScotland Business Events

Rory Archibald, Business Development Manager for VisitScotland Business Events said: “Pioneering innovation is in Scotland’s soul. We have a legacy of invention, research and knowledge that continues to this day and is being secured for the future. From the unique study of Dark Skies in Dumfries & Galloway to world-renowned Oceanic research in the Highlands & Islands, Scotland is home to leading pioneers from industries as diverse as Engineering and Robotics to Computer Gaming and Medicine which are the exact stories the campaign will highlight to the world. Quite simply, Scotland is a place where ideas come to life. Ideas enable change, events create ideas and Scotland is a place where ideas become legend.”