Senior executives from the global business events industry are to gather in Glasgow on Wednesday for the first-ever Business Events Leaders’ Summit.
#BELS18 will showcase best practice from the meetings, incentives, conferences & exhibitions (MICE) industry and how it is increasingly driving economic development, inward investment and legacy building for destinations around the world.
An industry first, the one-day conference at the Scottish Event Campus (SEC), will feature two academics whose work is being used by the global business events industry as a template for measuring the ‘long-tail’ benefits of business events.
Professors Carmel Foley and Deborah Edwards, from the University of Technology Sydney, have had their work – which helped inform the decision of the city’s politicians to invest in a new $1.5bn convention centre – adopted as a case study by the Joint Meetings Industry Council (JMIC).
They will speak alongside contributors from Singapore, Dublin, London and the Netherlands as part of a programme which will showcase how the ‘beyond tourism’ agenda is informing the way destinations around the world market themselves to attract key MICE events.
The event is being sponsored by VisitBritain with support from key agencies in Scotland including VisitScotland, Business Tourism for Scotland and Glasgow Convention Bureau, which was awarded the UK’s best convention bureau for the 12th consecutive year at the Meeting and Incentive Travel (M&IT) Awards earlier this month.
Kerrin MacPhie, Head of Business Events at VisitBritain, said: “VisitBritain is committed to supporting the growth of business events, working with local and national partners across Scotland to drive more international business, and developing the sector’s capability, ensuring we remain competitive in the global marketplace. The Business Events Leaders’ Summit is a great platform for the sector to discuss how we take international business events to the next level and we are delighted to sponsor this event.”
With just two days to go until the event, #eventprofs and leaders from Scotland’s economic development agencies are urged to sign up and join the conversation, by registering at www.businesseventsleader.com
The Scottish Event Campus (SEC) in Glasgow
Aberdeen City Council; Apex hotels; BestCities; Business & Finance Media Group; Celtic Football Club; Centaur Media; Crowne Plaza Edinburgh; Doubletree by Hilton Glasgow Central; Dundee & Angus Convention Bureau; The Hub; Edinburgh First; Edinburgh International Conference Centre; ExecSpace Ltd; Fairmont St Andrews; Glasgow Convention Bureau; Glasgow Life; Glasgow Science Centre; Global Association Partners; Golden Jubilee Conference Hotel; Hickory; Highlands and Islands Enterprise; Hilton Edinburgh Carlton; Hiscox UK; Historic Evironment Scotland; ICCA; IMEX Group; K&N Travel Associates Ltd; Kennedy Integrated Solutions; Kuoni Destination Management Ltd; London & Partners; Macdonald Hotels & Resorts; Manchester Central Convention Centre; Marketing Edinburgh; Marriott Hotels; Old Course Hotel Golf Resort and Spa; Registers of Scotland; Renfrewshire Council; School of Art + Design, Scottish Event Campus; University of Dundee; Sheraton Grand Hotel & Spa; Singapore Tourism Board; SMG EUROPE; Spectra DMC; Surgeons Quarter; The Balmoral; Trump Turnberry; University of Glasgow; University of St Andrews; University of Technology Sydney; Venues and Events Advisory Services; VisitAberdeenshire; VisitBritain; VisitScotland.