More than 400 meetings, events, and hospitality professionals from across Europe and the UK gathered at the inaugural Cvent CONNECT Europe last week.

Cvent, the market leader in meeting, events, and hospitality technology, showcased the latest trends in event and hospitality tech at the Pullman London St. Pancras.

The event focused on how to implement the right technology to eliminate manual tasks and drive return-on-investment (ROI) and featured numerous learning sessions.

Attendees also had the opportunity to experience the latest event and hospitality technology in the ‘Innovation Pavilion’ including the Cvent Flex user experience.

Also demonstrated were Cvent Passkey and Business Transient – new additions to the platform – which enable planners to manage the entire event lifecycle.

“It was a breath of fresh air to hear from a tech company like Cvent that their key message and mission is to power the human connection,” said Amada Ford of the Tenet Group.

“The content of Cvent CONNECT Europe was very well put together, nicely structured and delivered, and I was honoured to be invited to take part. Everyone I met from Cvent was helpful, engaging and represented the company very well. I’ve made some great new connections both at Cvent and with other planners.”

More than 30 educational sessions were featured at the event across topics that included forecasting the future of event technology, strategic venue sourcing, mobile event apps and more.

Attendees also heard from industry experts, including David Rowan from Wired UK, Chris Hughes from Brand Events, and Nicole Yershon of Lab for Hire on how technology is disrupting every industry and market, and how organisations must adapt to foster a culture of innovation.

Other learning sessions at the event included, ‘Talking the Language of the C-Suite’, ‘Next Generation Registration Experience’, ‘Important Hospitality Trends’ and ‘New Approaches to Event Marketing’.